Starting From 7000/-

Course Details:

 

MODULE 1 - INTRODUCTION TO SEO

  • What is Search Engine Optimization (SEO)
  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference between Portal and Search Engines
  • History of SEO
  • What is Search Engine, How does it Works
  • Understanding Search Engine Result Page (SERP)
  • Understanding Web Crawlers / Robots / Spiders
  • Different types of SEO (White Hat / Black Hat)
  • Get familiar of On-Page & Off-Page SEO
  • Difference between On-Page & Off-Page SEO

 

MODULE 2 - CONCEPT OF HTML / CSS

  • Overview of HTML
  • Basic HTML structure
  • Different Tags, Elements & Attributes in HTML
  • Semantic HTML and its importances
  • Optimized HTML structure for SEO
  • Understanding CSS
  • Linking CSS in HTML
  • Understanding Internal, External and Inline CSS
  • Validation - HTML & CSS (W3C validation)

MODULE 3 - KEYWORDS ANALYSIS

  • What is Keyword
  • Importance of Keywords on SEO
  • Keyword Analysis with Google Adwords Keyword Planner Tool
  • How to suggest Keywords for any Business
  • Understanding Keyword Frequency, Placement
  • Understanding Local Keywords, Global Keywords, Long Tail Keywords
  • Learning Keyword Density, Stuffing & Over Optimization

MODULE 4 - ON PAGE SEO TRAINING

  • What is On-Page Optimization
  • Domain Optimization (Domain Name, Types)
  • URL / File Name Optimization (URL Structuring)
  • Folder Optimization (Folder Naming)
  • Website layout optimization
  • Image Optimization (Image Name, Size, Title Tag, Alt Tag, etc)
  • Page Title Optimization
  • Meta Description Optimization
  • Others Meta Tag optimization (Meta Author, Robots, Meta Viewport & Geo Tags)
  • Header Tag (H1 to H6) Optimization
  • Content Optimization with Keywords
  • Emphasis Keywords for Optimization (Strong, Bold, Underline, Emphasis)
  • Search Engine Optimized Breadcrumbs
  • Anchor Text Optimization
  • Inner Link & Outbound Link Optimization
  • Header, Footer, Sitewide link Optimization
  • HTML, CSS &Javascript Optimization

MODULE 5 - OFF PAGE SEO TRAINING

  • What is Off-Page Optimization?
  • What are Backlinks? Why Backlinks are important?
  • Different types of Backlinks
  • How to get Backlinks?
  • Getting most valued Backlinks (.EDU, .GOV, .ORG Domains)
  • Difference between Do-Follow & No-Follow Backlinks
  • Editorial Links - Benefits & Risks
  • Website submission in different Search Engine
  • Directory - Different Types, Submissions
  • Article Writing & Submissions
  • Press Release & News Letter Writing & Submissions
  • Blog - Finding, Posting & Comment Writing
  • Classifieds Posting & getting quality Backlinks
  • Business Listing
  • Social Bookmarking & getting Backlinks
  • Online Photo Sharing & getting Backlink
  • YouTube Video Creation, Sharing & Link Building
  • PowerPoint Slide Sharing & Link building
  • Link building from Q/A Sites
  • Backlink generation from Web 2.0 Sites

MODULE 6 - LOCAL SEO

  • What is Local SEO
  • What is Google My Business
  • Finding existing listing in Google
  • Adding new business details into Google My Business
  • Business verification steps in GMB
  • How to rank in Google Local SEO?
  • On-Page local optimization techniques
  • Local business directory listing
  • Review posting for Local SEO and getting ranking signals

MODULE 7 – INTODUCTION OF SMM

 

  • What is Social Media?
  • SMM Vs. SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Impact of Social Media on SEO
  • FB,Twitter, pinterest, Instagram

 

 

 

---------------------------------------------------------------------------------------------

Advance Module:

1. Advance On-Page SEO

2. Advance Off-Page SEO

3. Using Schema and Structure data

4. How to optimize website

5. Mobile Apps Optimization

6. Google Adword (PPC)

7. Facebook Ad Camp

8. Online Advertisements

9. Google Analytics

10. Google Webmaster

11. Google Algo

12. CMS Website Optimization: WordPress Optimization

 

Course Fee

10000

Available Seats

30

Schedule

Morning 10 am to 11.30 am